Calling all fashionistas: the all new Ruby Red Boutique website is here!


We’re thrilled to announce the launch of our latest eCommerce project for one of Lincoln’s most loved fashion retailers.

Since they first opened their doors back in 2007, Ruby Red Boutique has become a staple on Lincoln’s Bailgate, building up a strong reputation as a fashionistas paradise and priding themselves on their excellent customer service. The store has built a huge following of devoted, fashion-forward females in the area, stocking the latest in women’s and children’s clothing, jewellery and gifts.

We were delighted when we were approached by owner Lucie Powis who decided she wanted to open up her line of products to fashion worshippers across the UK with an eCommerce website.

We provided Ruby Red with a new website with a fresh look to communicate their trend-setting, vibrant brand whilst providing them with some great features that their customers could really enjoy.

The introduction of the Ruby Red Blog meant that staff now have the perfect outlet to post articles about new trends, latest news, promotions and gift ideas to keep their customers coming back for more as well as helping the company climb the Google rankings by boosting SEO keywords.

Customers can now create their own personal account within the new website, allowing them to create wish lists to send to friends, write product reviews, track orders, and store delivery addresses in their own personal address book, making ordering their favourite fashions a breeze!

One of the key requirements of the new website was to ensure that it catered to a mobile audience without compromising on design or impact. We gave Ruby Red a responsive design which adapts to the screen size of smartphone and tablet devices to ensure that mobile users could easily browse, search and place an order through the site.

So if you’re in need of a fashion fix, head over to the Ruby Red website and take a look for yourself!