Our New Branding Launch: More than a Logo
Those of you who have been here before may notice a few changes round here. That’s because in the last few months we’ve been slaving over hot graphics to give Mediademon a completely revamped brand identity to take us into the future and today we are proud to be launching the finished product. We’ve hung up our old horns and replaced them with some fancy new ones as well as bringing you a stunning new website filled with lots of new and exciting services and content.
But our new branding hasn’t just been about creating fresh new visuals. Branding starts by looking inwards. It requires changes to your approach and redefining your vision to communicate your new message to the world…and we did just that.
Since Mediademon first launched back in 2004, we have been committed to providing the latest in digital tools and services to help our clients maximise their online potential. Over the years we had seen a huge transformation in the digital landscape, and being a digital agency we made it our business to be at the forefront of these changes. Knowing these changes were happening was the easy part, however reacting to these changes and communicating them through our organisation to our audience required bringing a fresh new perspective to the business.
We needed to refocus our corporate values to reflect our position in this evolving environment whilst portraying a message which encompassed our skills and capabilities. We had to look at where we wanted to be and how we were going to get there, focussing on turning our goals and aspirations into reality. In some cases this meant rethinking our service offering so that we can continue to provide the latest digital products and services our clients will find real value in, replacing old tools with new and exciting ones to help customers reach their online potential.
What will always remain true of Mediademon is our focus on the people that make the organisation. Our passionate team together with our loyal client relationships are what make our company great and will continue to be a key element of our new message.
Rebranding wasn’t always an easy task. It required intense research, soul searching discussions, months of planning and a truck full of caffeine. However our hard work has really paid off as we can now announce the launch of an identity we can be really proud of and that will see Mediademon for years to come.
We hope you will join us on our journey and keep checking back for updates…