Our visit to the 2014 Food & Drink Expo…
Last week, we hung up our horns for a few days to attend the 2014 Food and Drink Show at the Birmingham NEC to meet some of the UK’s most loved food and drink retailers.
We were buzzing with excitement as we entered the NEC arena on our first day of the exhibition last Monday as we found ourselves surrounded by the latest in food and drink trends and innovations as well as some of the old classics. All exhibitors showcased their products with pride with an array of mouth-watering samples at every turn. We were left in awe by the stunning displays and effort that everyone had gone to in order to make their brand stand out (and we would have certainly put on a pound or two if it wasn’t for the clever people at Heineken keeping us on our toes with their penalty shoot-out stand).
With a growing demand for locally sourced produce, this year’s show arranged exhibitors by region so it was great to see some familiar faces around our stand including local Lincolnshire foodies Moden’s Plum Bread, Angels Desserts and Chapman’s Fishcakes.
As well as chatting to exhibitors and attendees of the expo, we also took advantage of the free seminars and events which ranged from demonstrations of the latest in food and drink technology to advice and tips on growing your business.
All in all, we had a very successful (and filling!) few days and met some inspiring people and brands – we can’t wait for the next one!