Website SEO appraisal
We’ll look at your website 2 ways – as a user and how the main search engines see you. Using industry-leading tools we will appraise your online presence. Have recent Google updates harmed your search engine rankings? What are your competitors doing that you’re not? Know where you are now to plan where you are going.
What lies beneath? Let us make sure that your content not only aims to entice and excite your customers into action, but is also delivered in a way that search engines understand and respond to with improved organic ranking through specifically targeted keywords.
All the major search engines – like Google, Yahoo and Bing – are constantly tweaking their algorithms and updating the way they index websites to provide superior results for users. We keep ahead of search technology to help your site stay future proof and help with on page optimisation for your terms.
Working with you, we will help you understand where you are now and where you want to be. By recognising your target market we can establish a search strategy including keywords and phrases, maybe even geographical location if you want to generate new business from a specific area like Grimsby or Lincoln, and provide a full search engine optimisation service to help you connect with those new potential customers.
Set goals & targets
Any SEO strategy has to have goals: lead generation, order conversion, customer referrals. The Mediademon number crunchers will help you establish your targets whether it’s being on the first page of Google or generating 10 new online enquiries a week. Once set, we work hard to ensure those targets are exceeded.
Implement & review
The facts and figures of your SEO strategy may appear daunting at first. Fear not. We will strip back the jargon, take away the smoke and mirrors and translate the facts into real-world, easy to digest information so you can make smart business decisions about where the search engine optimisation of your website is weak and strong.