Is your website converting visits into sales? (or turning customers away) – the snappy version!


The customer journey is the process new customers go through from the point at which they identity a need, to the point they purchase whatever fulfils that need. If you’re serious about optimising business success and reaching more potential customers, then you need to understand the path your customers take in order to recognise how they behave and how you can make it as easy as possible for them to ‘buy’.

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68% of users leave a website because of poorly designed UX

The user experience (UX) is exactly that – the experience your consumers have when they visit your website. The design and architecture of your website is crucial to ensure that visitors don’t get turned off by a bad user experience. In an age where markets are saturated with businesses selling the same products to the same target audience, the consumer wields the ultimate power with a mouse click. So they won’t think twice about going elsewhere if you’re not giving them what they want and how they want it. UX is everything.

Did you know 90% of people research a product or service online before purchasing in store?

Wouldn’t it be great if every potential customer who entered your site knew what they wanted and were ready to buy, wallet in hand, credit card at the ready? Sadly this is not the case. But how do you cater to all your customer types? Furthermore, how do you help move them from where they are to where they’re ready to purchase? Does your website allow customers to follow their own path to purchase with features that facilitate every kind of customer journey? You’d better hope so, because the moment a visitor leaves your site, chances are you’ve lost them for good – and to a competitor who understands and embraces their online behaviour.

On average, website visitors are 51% more likely to do business with an online retailer if it has a mobile site

If you’re serious about creating a strong online presence, you cannot ignore your mobile audience.

On the road, at your desk or from the sofa, mobile devices have made accessing the web quicker and easier than ever. Latest statistics show that 9/10 mobile searches result in an action meaning the conversion rate for this audience is high, however, if your site does not cater for the mobile user, chances are they’ll go somewhere they’re made to feel more welcome.

61% of customers admit they are likely to go to a competitor site after visiting a mobile unfriendly site. Adopting a responsive design allows your site to adapt to the behaviour of your users, providing larger, more legible text, faster upload speeds and larger icons and components to make it easier to click and navigate around your site without compromising on design and impact – ensuring every touch point in your customer journey exceeds expectation.

44% of online shoppers will tell their friends about a bad experience online

Remember a poor experience on your website is a reflection of your brand. In this digital era where your online presence is likely to be the first point of call for your potential customers, it is crucial to not only make your first impression count, but to ensure that the rest of their time on your website is enjoyable and most importantly convert them into customers.

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